What is Google My Business?
Google My Business (GMB) is a free web tool that helps local businesses achieve higher visibility on Google Search for relevant local searches. Through the use of Google My Business, owners of local companies can control and improve their visibility on Google Search. Optimizing your listing and page can help your business stand out against your competitors in your local area.
You need a Google My Business listing in 2022, here’s why.
- Show up in Google Maps results
- Earn trust from customers
- Reviews boost your appeal
- Increase engagement
- Stand out from competitors
Visibility on Google Search, and Google Maps
Google My Business listings are visible to the relevant search terms between Google Ads spots and the first organic search results on Google Search.
When customers are searching directly with your company’s name, the listing is visible to the right of the search on desktop and mobile; the listing is visible below the ads and the first organic result.
When customers can find your company on Google Maps, it speeds the process of contacting you for them. Having your address on Google maps with the proper listing makes your business more discoverable and more attractive on the search, and that can drive more sales to you.
Google My Business listings are seen in Google Maps on the left on the desktop, and it displays the crucial information to help customers make quick decisions on-the-go to make them go to you.
