Key Takeaways Pick up this guide on search intent to better understand how to create content that meets search users’ needs. This method increases both relevance and the level of engagement dramatically. There are four main types of search intent: informational, navigational, transactional, and commercial investigation. Each one serves a different purpose, and each requires a different content strategy. User …
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That’s because mastering YouTube SEO greatly improves visibility and engagement on your channel. With millions of videos in contention for viewers’ attention, knowing how YouTube’s search algorithm operates is essential. You spend all your time trying to optimize your titles, descriptions, and tags to make your videos more searchable and relevant. Thumbnails and captions play a crucial role in this …
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Key Takeaways Pogo sticking occurs when users instantly pogo stick back to the search results after clicking on a page. This is the signal that they’re unhappy with the quality or relevance of what they returned. Pogo sticking is more than just a single-page visit metric. Unlike bounce rate, it records users moving through several pages providing rich information about …
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Key Takeaways Niche topical authority is about mastering a specific subject area, setting your content apart from general topics, and building trust with your audience. Building niche topical authority not only improves your Google ranking and increases organic traffic, but helps to create loyal audiences. Begin with an audit of niche markets to target and opportunities for content creation. After …
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Key Takeaways Long tail keywords are highly specific search queries that cater to niche audiences. They result in higher conversion rates and less competition. Through more effective ad spend and increased ROI through qualified traffic, they provide a more affordable advertising approach. Long-tail keywords are great for improving search rankings as they have lower competition. This targeted approach allows for …
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Key Takeaways Link building is the process of increasing the authority and visibility of a website by earning backlinks, which are like votes of confidence from other websites. Smart link building improves search engine rankings and brings more organic traffic, while also increasing brand authority and brand recognition. Getting to know the kinds of links like DoFollow and NoFollow links, …
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Key Takeaways Moz created Domain Authority (DA) as a metric to predict a website’s ranking capability. This helps users understand how a site may perform on search engine result pages. It goes from 1 to 100, and the higher the number, the better the potential ranking. Many people mistakenly think that Domain Authority (DA) directly impacts search engine rankings. This …
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Google’s December 2024 core update is just the latest big change to the field of search engine optimization. For Google, this update is another step in the company’s ongoing quest to make search results more relevant and high-quality for their users. This latest update is intended to better ensure that the way search algorithms rank website content correlates with the …
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Key Takeaways Performing SEO competitor analysis is a must if you want to understand your place in the market. It also helps you identify opportunities to elevate your strategy. How to find your competitors: use search engine results, industry forums, SEMrush, and Ahrefs. The right keyword analysis looks at competitors’ keyword use to identify both gaps and opportunities for your …
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Key Takeaways Claim and verify your GMB to be in control of your business representation. Update your business information to make it optimized and accurate as possible. Choose only the most relevant categories and attributes to describe your business and connect with your audience. Use eye-catching images and videos to make your GMB profile visually compelling. Encourage customers to leave …
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