Marketing Growth: How to Optimize Brand and Demand [Infographic]

When looking to drive growth marketers typically focus on demand marketing. However, research covered in a recent report from LinkedIn Marketing Solutions finds that a more balanced investment between brand and demand marketing can be highly effective. An infographic (below) explores five key principles from the report for growing your business with brand and demand marketing. The piece also […]
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Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns

How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look? To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the corporate logos of six brands that conducted redesigns in 2019: Facebook, […]
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8 Steps for Getting Brands Through a Disruptive Crisis Like COVID-19

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