Content Writing Explained: Definition, Importance, and Tips for Success
Key Takeaways Content writing is a highly specialized craft. It specializes in crafting engaging, relevant content for the digital space to educate, entertain, and persuade the audience. Content writing can get your traffic and brand recognition. It also builds authority in a particular niche, and that carries a lot of weight when it comes to a business’s success. Content …
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SaaS Case Study Marketing Trends 2023: Insights & Analysis
Are you tired of traditional marketing strategies that fail to capture the attention of your target audience? As a growth marketer, it’s time to consider implementing a Facebook ads growth strategy that utilizes paid media. Looking for a fresh approach to showcase your SaaS product’s success stories to sales reps and growth marketers? Try using content marketing strategies from HubSpot. …
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Live Streaming Tips: Level-Up Your Streams
Are you ready to take your content strategy to the next level and optimize your page for better social media engagement? This is an exciting opportunity to answer your audience’s questions and increase your online visibility. Live streaming is revolutionizing the way streamers engage with their audience on social media platforms. With video content being streamed directly from their screens, …
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Best Logo Colours: 50 Eye-Catching Combinations
Choosing the right colors for a company logo is essential for branding and building brand recognition. Creative tips on selecting colors can help brands stand out from the competition and communicate their values to potential customers. A well-designed logo can be as appealing as a coloring book, attracting customers while reflecting the brand’s identity. In this post, we will discuss …
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10 Website Design Trends for South African Businesses in 2022
10 Website Design Trends for South African Businesses in 2022 As we move further into the 21st century, businesses are starting to see the importance of having a website. Not only is it an essential part of doing business in the digital age, but it can also be a powerful marketing tool. In order to make sure that your website …
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Corporate Identity and Logo Design Package Pricing South Africa
The concept of corporate identity was originally coined in the ‘70s by US advertising consultants. At its core is the idea that a clear identity helps to make a company unique, which also helps to achieve a company’s corporate goals. A South African company’s corporate identity shapes both the internal and external image of the company. With the costs and …
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How much does it cost to create a website in South Africa (2023)?
A great website is capable of accurately reflecting your brand or business. That’s why well-thought-out web design has become so important – as it can give your business the boost it needs to dominate the competitors. In the South Africa, many are visiting shops less frequently due to the ongoing COVID-19 pandemic. So, with fewer consumers visiting the high street, it’s even more important for your business …
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Five Tactics Will Help You Outrank Your Competitors on Google in 2022
One of the best ways to beat your rivals is to look at what they’re doing and improve on it. It’s not always easy to figure out what your competitors are up to, though. Where do you begin your search? Is it the same process for old and new sites? What is the best way to do a competitor analysis? …
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Marketing Growth: How to Optimize Brand and Demand [Infographic]
When looking to drive growth marketers typically focus on demand marketing. However, research covered in a recent report from LinkedIn Marketing Solutions finds that a more balanced investment between brand and demand marketing can be highly effective. An infographic (below) explores five key principles from the report for growing your business with brand and demand marketing. The piece also looks at three big benefits …
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Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns
How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look? To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the corporate logos of six brands that conducted redesigns in 2019: Facebook, Yahoo, Slack, Zara, Sears, and …
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