Funnel design
Map awareness-to-conversion journeys and remove friction at every step: forms, checkout and enquiry flows.
Conversion rate optimisation.
Turn visitors into customers. Our CRO programme combines funnel design, A/B testing, heatmap analysis, call-to-action work and landing page redesigns, so every rand of traffic works harder for your South African business.
- Understand behaviour
- Remove friction
- Evaluate changes
Variant A · control
2.1%Small, low-contrast button
Variant B · winner
3.4%Clear action, full width
Landing visit100%
Service section62%
Form opened18%
Enquiry sent3.4%
The service, explained
What is conversion rate optimisation?
CRO improves the journey from a website visit to a useful action, such as an enquiry or a purchase.
It involves understanding visitor behaviour, finding the friction and evaluating changes to content, forms and layouts. Results depend on traffic quality and the offer as well as the design, so we test rather than guess.
Six disciplines of CRO.
A/B testing
Structured experiments on headlines, layouts, calls to action and page variants, with statistical rigour.
Heatmap analysis
Click, scroll and rage-click insights that show where people hesitate or give up.
Call-to-action work
Button copy, placement, contrast and timing tuned for how South African buyers decide.
Landing page redesigns
Campaign pages built for Google Ads, social and email traffic.
Conversion reporting
Monthly dashboards with test results, wins and pipeline impact, not vanity metrics.
Where CRO pays first.
Lead-gen websites
- Existing SEO and ad traffic
- More enquiries
Ecommerce stores
- Cart abandonment
- Checkout completion
SaaS signup flows
- Trial
- Onboarding
- Paid
Landing pages
- Campaign traffic
- One clear action
Professional services
- Law firms, agencies, consultants
- More consultations
High-ticket B2B
- Long funnels
- Multi-step forms
- Qualified pipeline
A collaborative process
A clear journey. Test, learn, compound.
Quick wins from the audit often land in weeks; structured tests show measurable gains per 4–8 week cycle.
- Step 1
Audit
Analytics, heatmaps and funnel mapping to find where people drop off.
- Step 2
Hypotheses
A prioritised test roadmap with the expected impact of each idea.
- Step 3
Test and redesign
A/B tests and page variants launched on real traffic.
- Step 4
Report and iterate
Monthly wins documented and the next tests queued.
The expertise behind the experience
Considered in detail. Built with purpose.
How CRO works
CRO is the systematic process of increasing the share of visitors who complete a desired action: an enquiry, signup, purchase or booking. It combines funnel analysis, heatmaps, user research, A/B testing and landing page redesign.
For businesses paying for Google Ads or SEO traffic, it means every visit has a higher chance of becoming revenue.
Why CRO matters more than traffic in 2026
Costs per click keep rising, and South African buyers research extensively on mobile before contacting a supplier.
Improving conversion is often the cheapest growth available: it multiplies the traffic you already pay for.
CRO services we deliver
Funnel and drop-off analysis, heatmap and session review, A/B and multivariate testing, CTA copy and placement, form friction reduction, campaign landing pages and monthly reporting tied to leads, not pageviews.
Slow pages convert worse, so tests often pair with speed work.
A clear starting point. Room to grow.
CRO packages, scoped to traffic volume and testing ambition.
CRO Audit
R8,500once-off
Heatmap review, funnel analysis and a prioritised CRO roadmap with quick wins.
- Heatmap review
- Funnel analysis
- Prioritised roadmap
CRO Growth
R12,500/ month
Monthly A/B tests, landing page redesigns, CTA work and conversion reporting.
- Monthly A/B tests
- Landing page redesigns
- CTA optimisation
- Conversion reporting
CRO Scale
R22,000/ month
Full-funnel programme with multivariate testing, personalisation and ongoing experimentation.
- Multivariate testing
- Personalisation
- Ongoing experimentation
What is conversion rate optimisation (CRO)?
CRO improves the percentage of visitors who take action, such as enquiries, signups or purchases, through funnel design, A/B testing, heatmap analysis and CTA work.
How much does CRO cost in South Africa?
CRO audits start around R8,500. Ongoing programmes range from R12,500 to R22,000+ a month, depending on traffic volume and testing scope.
How long before CRO shows results?
Quick wins from an audit can lift conversions within weeks. Structured A/B testing programmes typically show measurable gains within 4–8 weeks per experiment cycle.
Do I need a lot of traffic for A/B testing?
Enough to reach a reliable result in a sensible time. With lower traffic we lean on heatmaps, funnel fixes and bigger, bolder changes rather than small split tests.
Your next chapter starts here
The traffic you have,working harder.
Share your analytics and your best-performing page. We’ll show you where the funnel leaks.
[email protected]+27 82 639 0925