Product page SEO
Titles, descriptions, schema and unique content for every SKU that matters.
Ecommerce SEO for South African stores.
Rank your online store and sell more organically. We specialise in ecommerce SEO for WooCommerce and South African retailers: product pages, category architecture, technical optimisation and shopping visibility that drives revenue.
- Product pages
- Category architecture
- Shopping visibility
yourstore.co.za
- /women
- /outerwear
- /linen-jackets
- /trench-coats
- /dresses
- /outerwear
- /men
- /shirts
- /sale
yourstore.co.za › women › outerwearLinen Jackets for Women | Your StoreFrom R1,450 · In stock
yourstore.co.za › linen-jacket-sandRelaxed Linen Jacket, SandR1,650 · In stock
yourstore.co.za › guides › linen-careHow to Care for Linen: A Buying GuideGuide · Updated
The service, explained
What is ecommerce SEO?
Ecommerce SEO optimises product pages, categories and the technical structure of a store so it ranks for commercial searches.
It includes product titles and descriptions, category architecture, crawl optimisation, schema and content that supports Google Shopping. For WooCommerce and Shopify stores, organic traffic reduces dependence on paid ads and marketplace fees.
Six parts of store SEO.
Category architecture
Collection hierarchies, faceted navigation and canonical rules for large catalogues.
WooCommerce technical SEO
Crawl budget, duplicate content from filters, speed and indexation for WordPress stores.
Google Shopping feeds
Merchant Center optimisation and feed quality improvements.
Collection content
Buying guides and comparison content that rank and convert.
Competitor store analysis
Gap analysis against the top-ranking South African stores in your niche.
Stores we work with.
WooCommerce stores
- Technical audit
- On-page
- Organic sales
Fashion and retail
- Category strategy
- Collection rankings
B2B wholesale
- Catalogue SEO
- Trade buyers find you
Niche direct-to-consumer brands
- Product-led content
- Comparison pages
Marketplace migration
- Takealot dependency
- Own domain
- Margin back
International expansion
- Hreflang
- Multi-region store SEO
A collaborative process
A clear journey. From crawl to sales.
We start with how search engines see your catalogue, then fix what blocks them.
- Step 1
Store audit
Crawl, indexation and competitor analysis.
- Step 2
Architecture
Category, filter and URL strategy.
- Step 3
On-page SEO
Products, collections and schema.
- Step 4
Content and links
Guides, PR and authority building.
The expertise behind the experience
Considered in detail. Built with purpose.
WooCommerce SEO in South Africa
We optimise WooCommerce product URLs, prevent duplicate content from filters, implement Product schema, improve speed for mobile shoppers and build category content that ranks.
Local payment flows such as PayFast are considered in both the UX and the technical SEO.
Product vs category SEO
Product pages target specific SKU and brand-model searches. Category pages target broader commercial intent, such as “running shoes South Africa”.
Both need unique content, internal links and clean indexation, especially for catalogues with hundreds or thousands of SKUs.
Building value on your own domain
Ecommerce SEO builds the value of your product and category pages over time. It helps South African stores grow organic visibility on their own domains and reduce reliance on marketplaces and paid advertising.
Building a new store? See ecommerce web design.
A clear starting point. Room to grow.
Monthly ecommerce SEO packages, scoped to catalogue size and competition.
Store Starter
R8,500/ month
Product and category SEO, a technical audit and Google Shopping feed optimisation.
- Product and category SEO
- Technical audit
- Shopping feed optimisation
Store Growth
R14,500/ month
Collection content, internal linking, schema and competitor analysis.
- Content for collections
- Internal linking
- Schema markup
- Competitor ecommerce analysis
Store Scale
R22,000/ month
Full programme for large catalogues, international expansion and AI shopping visibility.
- Large-catalogue programme
- International expansion
- AI shopping visibility
What is ecommerce SEO?
Ecommerce SEO optimises product pages, categories and the technical store structure so your shop ranks on Google and drives organic sales.
Do you do SEO for WooCommerce stores?
Yes. We specialise in WooCommerce SEO for South African stores: product schema, category architecture and fast, PayFast-ready performance.
How much does ecommerce SEO cost?
Ecommerce SEO packages start from R8,500 a month, depending on catalogue size, competition and technical complexity.
Should I optimise product or category pages first?
Usually categories, because they target broader buying searches and pass authority to products. Large catalogues need both, with clean indexation for filters.
Can an independent store compete with Takealot in search?
On broad terms, rarely at first. On specific categories, product types and buying questions, often yes. Strong category pages, unique product content and helpful guides let a specialist store rank where marketplaces are thin.
What should happen to out-of-stock products?
If the product is coming back, keep the page live with a restock notice and alternatives. If it is gone for good, redirect it to the closest category. Deleting pages throws away the rankings they earned.
Your next chapter starts here
Your products,found on Google.
Tell us about your catalogue and your best sellers. We’ll show you where search is leaving money on the table.
[email protected]+27 82 639 0925