Practitioner profiles
Qualifications, HPCSA registration and areas of interest, written factually.
Web design for healthcare.
Websites for medical practices, dental practices and clinics, built around practitioner profiles, conditions and procedures and booking and forms online. Packages from R5,000 once-off.
- South Africa
- 4 core features
Web design for healthcare, explained
What should a medical or dental practice website do?
A healthcare website should help patients choose and book with confidence: who the practitioners are, what they treat, which medical aids are accepted, how to book and what to expect, all within the HPCSA's rules on advertising.
Patients in South Africa often look for a doctor or dentist after a referral or a search on Google Maps, then use the website to confirm the practitioner's qualifications, the services offered, which medical aids are accepted and how to book. Many are anxious, so clarity matters more than marketing.
Patients search by condition or practitioner type and area, check the practice, then book or call. Practitioner profiles and conditions and procedures usually matter most.
What customers check
What do patients need from a practice website?
People looking for a doctor or dentist are often worried, in pain or caring for someone else. They need to know quickly whether the practitioner treats their problem, accepts their medical aid and can see them soon. A healthcare website that answers those questions plainly, and makes booking simple, serves patients and respects the HPCSA's limits on advertising.
Healthcare websites at a glance.
What shapes a website for medical practices, dental practices and clinics in South Africa.
| Healthcare | |
|---|---|
| Who we build for | Medical practices, dental practices and clinics |
| How customers decide | Patients search by condition or practitioner type and area, check the practice, then book or call. |
| Pages most sites need | Practitioners, Services and conditions, Book an appointment, New patient forms, Medical aids and fees |
| Systems we connect | Practice management software, online booking, patient forms and medical aid details |
| Rules to respect | Practitioners are registered with the Health Professions Council of South Africa (HPCSA), whose ethical rules prohibit testimonials and claims of superiority, and health information is special personal information under POPIA. |
| Package that usually fits | Business Website, with secure patient forms |
What a healthcare website needs to do.
Four features we design every project in this sector around.
Conditions and procedures
Plain-language pages that explain what to expect, without promises.
Booking and forms online
Appointment requests and patient forms completed before the visit, sent securely.
Practical details
Medical aids accepted, fees policy, parking, hours and after-hours contacts.
Where healthcare websites lose customers.
The problems we see most often on medical practices, dental practices and clinics’ websites, and how we fix them.
What goes wrong.
- Patient testimonials and star ratings on the site
- Claims of being the best or most advanced
- Patient forms sent by ordinary email
- Medical aid and fees policy left unclear
What we do.
- Factual content that stays within HPCSA rules
- Neutral, informative language about services
- Secure forms that protect special personal information
- Medical aid, fees and booking information on every service page
How we work with medical practices, dental practices and clinics
A clear journey. No guesswork.
Four steps, from the first call to a launched healthcare website you can test on your own phone.
- Step 1
Understand
Your business, customers and goals shape the brief; pages, functionality and scope are agreed in writing.
- Step 2
Design
Layouts and a customer journey in your brand, refined with you on a live preview link.
- Step 3
Build
Responsive development with content structure and Core Web Vitals in mind.
- Step 4
Launch
Cross-device checks, SEO essentials and handover, with care plans if you want them.
Website packages for every stage.
The same published packages for every industry. Final scope is confirmed in your quotation.
Starter Website
R5,000once-off
Up to 5 pages, mobile-first, contact and WhatsApp setup, basic on-page SEO.
- Timeline
- 1–2 weeks
Business Website
Most popularR10,000once-off
5–12 pages, custom UI, CMS and blog, speed work, schema and lead forms.
- Timeline
- 1–5 weeks
Premium Website
R25,000–R60,000+once-off
Fully custom design, animation, advanced SEO structure and integrations.
- Timeline
- 3–6 weeks
For healthcare, we usually recommend the Business Website, with secure patient forms. Full details on the web design page.
How much does a healthcare website cost?
Our packages are the same for every industry: Starter R5,000, Business R10,000 and Premium R25,000–R60,000+, all once-off. For medical practices, dental practices and clinics, the Business Website, with secure patient forms.
How long does a healthcare website take?
A Starter site takes 1–2 weeks, a Business site 1–5 weeks and a Premium site 3–6 weeks, depending on content, approvals and integrations.
Can a medical practice show patient reviews on its website?
The HPCSA's ethical rules prohibit testimonials and comparisons with other practitioners, so we do not build review widgets or star ratings into practice websites. Trust comes from qualifications, clear information and an easy booking process instead.
Can patients complete forms before their appointment?
Yes. Patient forms can be completed online and sent securely to the practice, so health information, which is special personal information under POPIA, does not travel through ordinary email.
Which rules apply to healthcare websites in South Africa?
Practitioners are registered with the Health Professions Council of South Africa (HPCSA), whose ethical rules prohibit testimonials and claims of superiority, and health information is special personal information under POPIA. We design with these in mind and leave legal sign-off to you and your advisers.
Your next chapter starts here
Your healthcare website.Let’s make it matter.
Tell us about your business and what customers need from your website. We’ll reply with the right package and next step.
[email protected]+27 82 639 0925