A menu people can scan
Treatments grouped by concern, with duration, price and aftercare, so clients pick the right service before they book.
Web design for beauty and wellness.
Websites for salons, spas, aesthetic clinics and wellness studios, built around a menu people can scan, booking in three taps and vouchers and packages. Packages from R5,000 once-off.
- South Africa
- 4 core features
Web design for beauty and wellness, explained
What should a salon or spa website do?
A beauty and wellness website should turn an Instagram visit into a booked appointment: a clear treatment menu with prices and durations, real photos of the space and team, and booking that works in a few taps on a phone.
Beauty and wellness clients in South Africa usually discover a salon or spa on Instagram or Google Maps, then decide on the website: they want to see the treatment menu, prices, the therapists and the next open slot. Most bookings happen on a phone, often late in the evening.
Clients find you on Instagram or Maps, check prices and reviews, then book the slot that suits them, ideally without phoning. A menu people can scan and booking in three taps usually matter most.
What customers check
Why do salon websites lose bookings?
Most beauty clients decide quickly and on their phones, often after seeing a post on Instagram. If the website opens a PDF price list, hides prices or asks them to call during working hours, they move on to the salon whose booking page opens in one tap. A beauty and wellness website earns its keep by showing the menu, the price and the next free slot within seconds.
Beauty and wellness websites at a glance.
What shapes a website for salons, spas, aesthetic clinics and wellness studios in South Africa.
| Beauty and wellness | |
|---|---|
| Who we build for | Salons, spas, aesthetic clinics and wellness studios |
| How customers decide | Clients find you on Instagram or Maps, check prices and reviews, then book the slot that suits them, ideally without phoning. |
| Pages most sites need | Treatment menu with prices, Online booking, Gift vouchers and packages, Team and therapists, Aftercare and policies |
| Systems we connect | Online booking (Fresha or a similar platform), Instagram, gift vouchers, PayFast or Yoco, and WhatsApp reminders |
| Rules to respect | Personal and health details on intake forms are protected by POPIA, and injectable treatments are scheduled medicines, which the Medicines and Related Substances Act restricts from being advertised to the public. |
| Package that usually fits | Business Website, with your booking platform linked |
What a beauty and wellness website needs to do.
Four features we design every project in this sector around.
Booking in three taps
Your booking system embedded or linked from every treatment, showing the next open slot rather than a phone number.
Vouchers and packages
Gift vouchers and treatment bundles sold online with PayFast or Yoco, delivered by email instantly.
The team and the space
Therapist profiles and real photography, because clients choose a person as much as a treatment.
Where beauty and wellness websites lose customers.
The problems we see most often on salons, spas, aesthetic clinics and wellness studios’ websites, and how we fix them.
What goes wrong.
- A PDF price list that does not open well on phones
- Booking only by phone during working hours
- Stock photos that look like every other salon
- Before-and-after claims that overpromise results
What we do.
- An HTML menu with prices, durations and filters
- Online booking linked from every treatment
- Your own photography of the rooms and team
- Honest treatment descriptions and consultation-first wording
How we work with salons, spas, aesthetic clinics and wellness studios
A clear journey. No guesswork.
Four steps, from the first call to a launched beauty and wellness website you can test on your own phone.
- Step 1
Understand
Your business, customers and goals shape the brief; pages, functionality and scope are agreed in writing.
- Step 2
Design
Layouts and a customer journey in your brand, refined with you on a live preview link.
- Step 3
Build
Responsive development with content structure and Core Web Vitals in mind.
- Step 4
Launch
Cross-device checks, SEO essentials and handover, with care plans if you want them.
Website packages for every stage.
The same published packages for every industry. Final scope is confirmed in your quotation.
Starter Website
R5,000once-off
Up to 5 pages, mobile-first, contact and WhatsApp setup, basic on-page SEO.
- Timeline
- 1–2 weeks
Business Website
Most popularR10,000once-off
5–12 pages, custom UI, CMS and blog, speed work, schema and lead forms.
- Timeline
- 1–5 weeks
Premium Website
R25,000–R60,000+once-off
Fully custom design, animation, advanced SEO structure and integrations.
- Timeline
- 3–6 weeks
For beauty and wellness, we usually recommend the Business Website, with your booking platform linked. Full details on the web design page.
How much does a beauty and wellness website cost?
Our packages are the same for every industry: Starter R5,000, Business R10,000 and Premium R25,000–R60,000+, all once-off. For salons, spas, aesthetic clinics and wellness studios, the Business Website, with your booking platform linked.
How long does a beauty and wellness website take?
A Starter site takes 1–2 weeks, a Business site 1–5 weeks and a Premium site 3–6 weeks, depending on content, approvals and integrations.
Can the website connect to our booking system?
Yes. If you already use a platform such as Fresha, we embed or link its booking flow on every treatment, so availability stays in one place. If you do not have one yet, we help you choose before the build.
Can we advertise injectables and aesthetic treatments?
With care. Injectables are scheduled medicines, so they cannot be marketed to the public like a facial. We write those pages around consultation with a registered practitioner rather than product names and promotions.
Which rules apply to beauty and wellness websites in South Africa?
Personal and health details on intake forms are protected by POPIA, and injectable treatments are scheduled medicines, which the Medicines and Related Substances Act restricts from being advertised to the public. We design with these in mind and leave legal sign-off to you and your advisers.
Your next chapter starts here
Your beauty and wellness website.Let’s make it matter.
Tell us about your business and what customers need from your website. We’ll reply with the right package and next step.
[email protected]+27 82 639 0925