Stock that stays current
Inventory synced from your DMS or portal export on a schedule, so new arrivals appear and sold vehicles disappear without retyping.
Web design for automotive.
Websites for dealerships, workshops and parts suppliers, built around stock that stays current, vehicle pages that sell and one route per intent. Packages from R5,000 once-off.
- South Africa
- 4 core features
Web design for automotive, explained
What should a dealership or workshop website do?
An automotive website has to show live stock, answer what a car costs per month and route each enquiry, whether a test drive, a trade-in or a service booking, to the right person quickly.
South African car buyers do most of their research online before they visit a showroom: they compare stock on AutoTrader and Cars.co.za, check what a car will cost per month and read reviews of the dealer. Workshops and parts suppliers compete on trust, turnaround and clear pricing.
Buyers shortlist a specific vehicle, compare finance, then contact two or three dealers, very often on WhatsApp. Stock that stays current and vehicle pages that sell usually matter most.
What customers check
What do car buyers check before they contact a dealer?
Most buyers arrive knowing the make and model they want. They check whether that specific vehicle is still available, what it will cost per month, whether the dealer looks trustworthy and how quickly someone replies. An automotive website that answers those four questions on the vehicle page, with a WhatsApp button that carries the stock number into the chat, turns more research into showroom visits.
Automotive websites at a glance.
What shapes a website for dealerships, workshops and parts suppliers in South Africa.
| Automotive | |
|---|---|
| Who we build for | Dealerships, workshops and parts suppliers |
| How customers decide | Buyers shortlist a specific vehicle, compare finance, then contact two or three dealers, very often on WhatsApp. |
| Pages most sites need | New and used stock with filters, Vehicle detail pages, Finance and trade-in, Service and parts booking, Branches and team |
| Systems we connect | Dealer management system (DMS) stock feeds, listing portals, finance calculators, WhatsApp Business and a CRM |
| Rules to respect | Finance quotes fall under the National Credit Act, consumer rights under the Consumer Protection Act, lead data under POPIA, and complaints can go to the Motor Industry Ombudsman of South Africa (MIOSA). |
| Package that usually fits | Premium Website, because stock feeds and finance calculators are integrations |
What a automotive website needs to do.
Four features we design every project in this sector around.
Vehicle pages that sell
Gallery, specifications, service history and a monthly instalment estimate that shows the rate, term and deposit it assumes.
One route per intent
Separate test-drive, trade-in and finance pre-check forms, each sent to the right salesperson with the stock number attached.
After-sales booking
Service and parts requests that capture the vehicle, mileage and preferred date, so the workshop can confirm in one reply.
Where automotive websites lose customers.
The problems we see most often on dealerships, workshops and parts suppliers’ websites, and how we fix them.
What goes wrong.
- Sold vehicles still listed weeks later
- Instalments shown without the assumptions behind them
- One generic contact form for every kind of enquiry
- Workshop and parts pages buried behind sales stock
What we do.
- Scheduled stock sync with sold vehicles removed automatically
- Estimates labelled with rate, term, deposit and balloon
- Forms routed to sales, finance and service separately
- Service booking in the main navigation
How we work with dealerships, workshops and parts suppliers
A clear journey. No guesswork.
Four steps, from the first call to a launched automotive website you can test on your own phone.
- Step 1
Understand
Your business, customers and goals shape the brief; pages, functionality and scope are agreed in writing.
- Step 2
Design
Layouts and a customer journey in your brand, refined with you on a live preview link.
- Step 3
Build
Responsive development with content structure and Core Web Vitals in mind.
- Step 4
Launch
Cross-device checks, SEO essentials and handover, with care plans if you want them.
Website packages for every stage.
The same published packages for every industry. Final scope is confirmed in your quotation.
Starter Website
R5,000once-off
Up to 5 pages, mobile-first, contact and WhatsApp setup, basic on-page SEO.
- Timeline
- 1–2 weeks
Business Website
Most popularR10,000once-off
5–12 pages, custom UI, CMS and blog, speed work, schema and lead forms.
- Timeline
- 1–5 weeks
Premium Website
R25,000–R60,000+once-off
Fully custom design, animation, advanced SEO structure and integrations.
- Timeline
- 3–6 weeks
For automotive, we usually recommend the Premium Website, because stock feeds and finance calculators are integrations. Full details on the web design page.
How much does a automotive website cost?
Our packages are the same for every industry: Starter R5,000, Business R10,000 and Premium R25,000–R60,000+, all once-off. For dealerships, workshops and parts suppliers, the Premium Website, because stock feeds and finance calculators are integrations.
How long does a automotive website take?
A Starter site takes 1–2 weeks, a Business site 1–5 weeks and a Premium site 3–6 weeks, depending on content, approvals and integrations.
Can the website pull stock from our dealer management system?
Usually, yes. Most DMS platforms and listing portals can export stock as a feed or through an API. We sync it on a schedule, so new arrivals appear and sold vehicles disappear without anyone retyping listings.
Can we show monthly instalments on vehicle pages?
Yes, as estimates. The calculator states the interest rate, term, deposit and balloon it assumes, and that the final offer depends on a credit assessment, which keeps the page in line with National Credit Act expectations.
Which rules apply to automotive websites in South Africa?
Finance quotes fall under the National Credit Act, consumer rights under the Consumer Protection Act, lead data under POPIA, and complaints can go to the Motor Industry Ombudsman of South Africa (MIOSA). We design with these in mind and leave legal sign-off to you and your advisers.
Your next chapter starts here
Your automotive website.Let’s make it matter.
Tell us about your business and what customers need from your website. We’ll reply with the right package and next step.
[email protected]+27 82 639 0925